Early this year, Liverpool made their new investors public.
The founder of Dynasty Equity acknowledged that the company made an investment in Liverpool to assist establish their own brand.
The initial agreement was made public in late September because Fenway Sports Group sought to increase the club’s financial investment. The additional monies would be used to reduce the recent accumulation of bank debt.
The club recently spent money on crucial resources, like as repurchasing their previous training facility Melwood, the new training facility, and the Anfield Road extension, which is presently put on hold until 2024. FSG funded those with short-term bank debt, which had an impact on the club’s daily cash flow.
While some questioned whether the club might be sold and whether new investors would join, Don Cornwell, one of the company’s founders, emphasised that the goal was to raise the profile of his business.
“When we started Dynasty, we wanted the firm to be viewed as global, so early on, as we were looking for potential first deals, it was important for us that it was something to put our brand on the map, but most importantly, we wanted to make sure it was a good deal,” Cornwell said at a conference, as quoted by the ECHO.
“How do you define a good deal? World-class management team; world-class asset. For us, the most crucial was a place where we had many close relationships and a lot of trust.
“Our partners have known Liverpool’s team for over 40 years, and I have known people there for over 20 years, so there was a lot of trust. Since we are taking a minority position, we are putting a lot of trust in the people who are the capital’s shepherds.”
FSG’s president, Mike Gordon, underlined the company’s long-term commitment to the Liverpool project and insisted that the investment wasn’t made to indicate a desire to sell but rather to maintain their financial stability.
Gordon declared last month that “our long-term commitment to Liverpool remains as strong as ever.” “We have always said that if there is an investment partner that is right for Liverpool, then we would pursue the opportunity to help ensure the club’s long-term financial resiliency and future growth.”