Texas Tech’s first-ever Big 12 Championship Game appearance, the university announced a blockbuster seven-year contract extension for head coach Joey McGuire that will keep him in Lubbock through the 2032 season. The deal, reportedly averaging close to $7 million annually with escalators and playoff bonuses, makes McGuire one of the ten highest-paid coaches in college football and cements Texas Tech’s commitment to the man who has turned the Red Raiders into a national contender in just four years.
“Coach McGuire has done a phenomenal job building this program the right way — with toughness, love, and an unrelenting belief in West Texas,” athletic director Kirby Hocutt said in a statement. “This extension is a reflection of the culture he’s created and the historic success we’re enjoying right now. Joey is our guy, and we’re thrilled he’ll lead Texas Tech Football for many years to come.”
From Cedar Hill to CFP Contender
When McGuire was hired away from Baylor’s staff in November 2021, many viewed Texas Tech as a sleeping giant with a passionate fanbase but inconsistent results. Four years later, the 53-year-old McGuire has delivered the best season in program history:
• 11–1 overall record (best since 2008)
• Every victory by 20+ points — a Power 4 record
• No. 4 ranking in the College Football Playoff
• First Big 12 Championship Game appearance (Saturday vs. BYU, AT&T Stadium, noon ET on ABC)
• Nation’s No. 1 rushing defense (79.8 ypg allowed) and No. 3 total defense
McGuire’s infectious energy, relentless recruiting in the state of Texas, and “Love + Toughness” mantra have resonated deeply. The 2025 signing class currently ranks top-15 nationally, headlined by five-star QB Demetrius Brisbon and in-state steals from traditional blue-bloods.
Tomorrow: Revenge Chance for BYU, Legacy Moment for Tech
Saturday’s matchup is a rematch of Texas Tech’s 29–7 demolition of then-No. 11 BYU in Provo on November 8. The Cougars (10–2) are seeking revenge and an automatic playoff bid, but the Red Raiders are 7.5-point favorites behind a defense that has forced 28 turnovers and a resurgent Behren Morton at quarterback.
A victory would give Texas Tech its first conference title since 2008 (co-champs with Oklahoma) and likely secure a top-4 seed and a first-round home playoff game at Jones AT&T Stadium — a scenario unthinkable just a few years ago.
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