Breaking: Arizona State Sun Devils Quarterback Sam Leavitt Secures Multi-Year $8.5M NIL Extension and Memorabilia Deal with Panini America, Donates 30% to Arizona State Football Program
Arizona State’s football program just witnessed one of the most inspiring moments in recent memory as star quarterback Sam Leavitt signed a groundbreaking multi-year NIL extension worth $8.5 million with Panini America. The deal, which centers around exclusive trading cards, autographed memorabilia, and personalized collectibles, solidifies Leavitt’s place as one of the highest-valued college athletes in the nation. But what truly set this announcement apart was his decision to donate 30% of his contract earnings—nearly $2.55 million—to the Arizona State football program.
Leavitt, who transferred to Arizona State last year, has quickly become the face of the Sun Devils under head coach Kenny Dillingham’s leadership. Known for his strong arm, leadership presence, and work ethic, he led the team to a remarkable turnaround this season, putting the Sun Devils in contention for a major bowl appearance. His maturity and commitment to the program have been evident both on and off the field, and this new NIL deal seems to perfectly reflect that growing legacy.
The Panini America partnership is set to include a unique line of trading cards showcasing Leavitt’s journey from his high school days in Oregon to his current success in Tempe. Each card series will feature special editions signed by the quarterback himself, as well as limited memorabilia tied to his standout performances. Panini officials reportedly plan to launch an Arizona State-exclusive collection, with proceeds partially benefiting the school’s athletic department—a move that complements Leavitt’s personal donation.
Inside the Arizona State locker room, Leavitt’s announcement has reportedly lifted team morale to new heights. Many of his teammates view his gesture as a symbol of unity and selflessness. Rather than seeking individual glory, the young quarterback has consistently emphasized the importance of building a lasting culture of excellence and giving back to the program that embraced him. Coach Dillingham praised Leavitt’s leadership earlier this season, calling him the “heartbeat of the team” and someone who embodies the new era of Sun Devil football.
Financial experts within college athletics have described the deal as one of the most strategic NIL arrangements to date. By combining branding, community investment, and player development, it highlights the evolving landscape of college sports where athletes are not just stars but entrepreneurs and philanthropists. Arizona State’s athletic department is expected to use Leavitt’s donation to enhance facilities, support walk-on players with scholarships, and expand recruiting resources to elevate the program’s competitiveness in the Pac-12.
Fans in Tempe have already begun celebrating the news, with social media buzzing over Leavitt’s generosity and loyalty to Arizona State. Many see this as a defining moment not only for the quarterback but also for the entire Sun Devils football identity—a program built on grit, teamwork, and integrity. As Arizona State continues its rise under Coach Dillingham, Leavitt’s decision to give back may well be remembered as the turning point that transformed both his legacy and the future of Sun Devil football.
For Sam Leavitt, the deal signifies more than just money or fame—it’s a commitment to something larger than himself. His story represents what the NIL era can truly become when guided by character, leadership, and purpose. With the season still underway, fans and analysts alike will be watching closely, not just for his touchdowns or highlight plays, but for how his influence continues to shape Arizona State football for years to come.
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