“THEY’LL REGRET THIS”: Texas Tech Red Raiders Quarterback Behren Morton Reacts to Stunning Heisman Snub — QB Fires Back With Bold Warning…
In what has become one of the most shocking twists of the college football season, Texas Tech quarterback Behren Morton has found himself at the center of controversy following the announcement of this year’s Heisman Trophy finalists. Despite an incredible season that saw him lead the Red Raiders to national prominence and produce some of the most electrifying performances in school history, Morton’s name was nowhere to be found on the final list. The decision has sparked outrage among fans, analysts, and even some players across the Big 12, who believe the omission is nothing short of an insult.
Morton’s reaction came swiftly after the announcement, and it carried the kind of edge that can only come from a competitor who feels deeply disrespected. While he maintained composure in his response, there was an unmistakable tone of determination in his words. Many close to the Texas Tech program say this moment might be exactly what ignites an even more dangerous version of the quarterback heading into the bowl game and next season.
This season, Morton has been the undeniable leader of Joey McGuire’s Red Raiders, transforming the team’s offense into one of the most explosive in the country. He threw for over 3,900 yards, 34 touchdowns, and just six interceptions while adding another 400 yards on the ground with seven rushing scores. Those numbers not only led the Big 12 in total offense but also placed him among the top five quarterbacks nationally in efficiency and production. More importantly, Texas Tech finished with a 10–2 record, their best season since the days of Graham Harrell and Michael Crabtree.
Fans in Lubbock had started to believe that Morton was destined to be the first Red Raider since Patrick Mahomes to be seriously considered for college football’s highest individual honor. Week after week, he delivered highlight-reel throws, fourth-quarter comebacks, and moments of brilliance that had national pundits questioning whether he could push the Red Raiders into playoff contention. His calmness under pressure, leadership in the locker room, and ability to turn broken plays into big gains made him a household name not just in Texas, but across the nation.
So, when the Heisman finalists were revealed and his name was missing, the disappointment was immediate and widespread. Texas Tech fans took to social media to express disbelief, while many pointed to perceived favoritism toward players from bigger programs. For many in Lubbock, the snub felt like déjà vu — another example of how national voters often overlook the talent that emerges from outside the traditional football powerhouses.
Still, Morton’s response wasn’t one of self-pity. If anything, he turned the frustration into fuel. Sources within the team said that within hours of the announcement, Morton was already back in the practice facility watching film and preparing for their upcoming matchup in the Cotton Bowl. One teammate mentioned that Morton told the offense that this was their chance to “remind everyone what they missed.”
Head coach Joey McGuire, who has been instrumental in rebuilding the program’s culture, stood firmly behind his quarterback. McGuire has always emphasized grit and accountability, and Morton embodies both traits. Under McGuire’s leadership, Texas Tech has regained its identity as a fearless, hard-nosed program that thrives on being underestimated. The coach reportedly told the team that awards don’t define greatness — performance does — and that their next game should serve as their ultimate statement.
In truth, Morton’s Heisman snub might become one of those pivotal moments that reshape a player’s career. Some athletes break under disappointment; others rise from it with renewed fire. Morton appears to be the latter. With his competitive spirit and relentless drive, many inside the Texas Tech community believe this could mark the beginning of his redemption story — one that could carry into next season, where he’s expected to return as one of the top quarterbacks in the nation.
What makes Morton’s case even more compelling is the way he has embraced the role of leader. Unlike many college stars who focus solely on their individual stats, Morton has been deeply involved in mentoring younger players, improving team chemistry, and representing the university with pride. His off-field discipline, paired with his on-field mastery, has made him a fan favorite in Lubbock. Many locals describe him as the kind of player who doesn’t just play for personal glory — he plays for the pride of the Red Raider community.
For now, the sting of being overlooked lingers, but it’s clear that Morton and the Red Raiders are channeling that emotion into motivation. As one fan put it during a local radio call-in show, “They can keep their trophy. We’ve got the real one under center.” That sentiment captures how the Texas Tech faithful feel — defiant, proud, and eager to see what comes next.
If Morton leads Texas Tech to a statement victory in their bowl game, it will only reinforce the growing narrative that the Heisman voters made a mistake. And as next season approaches, there’s little doubt that Behren Morton will carry this snub like a personal mission. The stage is already being set for what could be one of the most memorable revenge seasons in college football history.
One thing is certain: the fire inside Morton is burning hotter than ever. Whether or not he wins the Heisman in the future, his message to the college football world is clear — underestimate him and Texas Tech at your own risk. Because as the quarterback himself said, and as the fans have now echoed across Lubbock, those who doubted him this year might soon look back and realize one thing.
They’ll regret this.
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