In a college football world dominated by name, image, and likeness (NIL) deals and jaw-dropping transfer offers, Sam Leavitt just made a decision that sent shockwaves through the sport. The rising junior quarterback for Arizona State, known for his poise under pressure and ability to make plays on the run, reportedly turned down a staggering \$68 million NIL package from a rival program — all because he didn’t want to leave the team that believed in him first. “I’d rather focus on this season and make sure I’m able to contribute to this team and help this team win,” Leavitt told reporters after practice on Tuesday, his voice steady and eyes locked on the upcoming Pac-12 opener.
The offer, according to multiple sources close to the situation, came from a powerhouse SEC school desperate for a proven quarterback ahead of a national championship push. The deal would have included luxury endorsements, a private residence near campus, and long-term incentives that would have made Leavitt one of the highest-paid athletes in college sports history. But the Sun Devils’ leader didn’t even take a visit. “It’s flattering, sure,” Leavitt said. “But this isn’t about money. This is about finishing what I started here. This team believed in me when nobody else did.”
Head coach Kenny Dillingham, who has been instrumental in Leavitt’s development since his freshman year, praised the quarterback’s decision as “the ultimate example of leadership.” Dillingham, known for his energetic coaching style and aggressive offensive schemes, said Leavitt’s loyalty has had a ripple effect throughout the locker room. “When your QB turns down that kind of money to stay and fight with his brothers, it sends a message,” Dillingham said. “It tells everyone that we’re building something real here. It’s not just about wins — it’s about culture.”
Leavitt’s choice comes at a pivotal moment for Arizona State. After a disappointing 6-6 season last year marked by injuries and inconsistent play, the Sun Devils have retooled their roster and are widely considered a dark-horse contender in the Big 12. Leavitt’s growth — from a backup with potential to one of the most dynamic dual-threat quarterbacks in the conference — has been central to that optimism. His leadership, teammates say, has been just as important as his talent. “He’s the first guy in the building and the last one to leave,” said senior wide receiver Jalen Carter. “We follow his lead. If he’s locked in, we’re all locked in.”
Fans, too, have rallied behind Leavitt’s decision, flooding social media with messages of support and gratitude. Hashtags like #ThisLoveWontFail and #SunDevilForever trended regionally within hours of the announcement. For a program that has long struggled to keep its top talent from bolting for bigger brands and bigger checks, Leavitt’s commitment represents more than just a returning starter — it’s a cultural turning point. “It’s rare in today’s game to see loyalty like that,” said longtime fan and season ticket holder Maria Gutierrez. “This makes me proud to wear maroon and gold.”
While critics argue that turning down such a massive financial opportunity is a risky move, Leavitt doesn’t see it that way. He points to the chance to cement his legacy in Tempe — not just as a great player, but as someone who helped turn the program around. “Money comes and goes,” he said. “But banners hang forever. And if we can bring one here, that’s something no check can buy.”
As the season approaches, all eyes will be on Leavitt and the Sun Devils to see if this remarkable act of loyalty translates into results on the field. One thing is certain: in an era where college football is often accused of losing its soul to money and business, Sam Leavitt just reminded everyone what it’s supposed to be about — heart, loyalty, and an unshakable love for the game. And for Arizona State, that love might be exactly what takes them to the next level.
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