Texas Tech star running back Tahj Brooks has officially entered the elite tier of college athletes cashing in on Name, Image, and Likeness opportunities. Earlier today, multiple sources confirmed that Brooks signed what insiders are calling an “extremely lucrative” endorsement deal with global energy drink giant Red Bull. While the exact financial details remain under wraps, the partnership is believed to be among the largest NIL agreements ever secured by a Texas Tech athlete.
The agreement comes on the heels of Brooks’ breakout season in Lubbock, where he rushed for over 1,500 yards and solidified himself as one of the most dynamic playmakers in the Big 12. Known for his bruising running style and relentless motor, Brooks became a fan favorite for his ability to carry the offense during critical stretches of the season. Red Bull’s marketing team reportedly saw his grit and determination as a perfect match for their brand, which thrives on themes of energy, performance, and daring ambition.
According to marketing industry analysts, this deal could be worth well into the seven figures over its duration, depending on performance incentives and media appearances. Brooks will serve as a brand ambassador, appearing in commercials, social media campaigns, and community events sponsored by Red Bull. There are even whispers of a custom “Tahj Brooks Edition” Red Bull flavor to be launched in select Texas markets later this year. Such a collaboration would mark one of the first athlete-inspired flavors in the brand’s history.
The partnership will also involve off-the-field initiatives. Red Bull is said to be funding a youth football camp in Brooks’ hometown of Manor, Texas, aimed at providing mentorship and resources for aspiring athletes. Brooks has expressed a strong interest in giving back to his community, and this initiative aligns perfectly with his vision. In a short statement released through Texas Tech’s athletic department, Brooks said, “This is more than just a sponsorship. It’s an opportunity to inspire kids who come from the same streets I did. Red Bull believed in my story, and I’m excited to share that with the world.”
For Texas Tech, the announcement adds momentum to an already exciting offseason. The Red Raiders coaching staff has praised Brooks’ leadership and work ethic, noting that his NIL success is also a recruiting advantage for the program. Head coach Joey McGuire told reporters, “This is a big win for Tahj and for Texas Tech. It shows that you can come here, work hard, and get recognized nationally. That’s the kind of message recruits are listening to.”
Fans have responded with enthusiasm, flooding social media with congratulations and mock-up designs of Brooks wearing a Red Bull-themed Texas Tech uniform. Some even speculated that Red Bull might become more involved in college football through events and sponsorships in the Big 12 Conference. Whether or not that materializes, the buzz surrounding Brooks’ deal has already brought national attention to Lubbock, putting the Red Raiders in the spotlight before the season kickoff.
As the NIL landscape continues to evolve, Brooks’ agreement with Red Bull serves as another example of how elite college athletes are leveraging their brands to secure transformative opportunities. For Brooks, the deal represents both a reward for years of hard work and the start of a new chapter in his career—one that blends athletic dominance with marketability on a national scale. If his on-field performance matches the energy of his new sponsor, the upcoming season could be one for the record books.
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