Manhattan, KS — Kansas State’s dynamic sophomore running back Dylan Edwards has officially signed an NIL (Name, Image, and Likeness) partnership with global energy drink giant Red Bull. The agreement, described by insiders as “extremely lucrative,” is expected to be one of the largest NIL deals in program history. While the exact figures remain undisclosed, early estimates suggest the contract could rival some of the top NIL agreements in college football this year. Edwards, known for his electrifying speed and agility, becomes one of only a handful of college athletes nationwide to land a brand deal with Red Bull.
The announcement came early Friday morning in a joint statement from Edwards’ representation and Red Bull’s U.S. sports marketing division. Red Bull cited Edwards’ “relentless energy, fearless playing style, and marketable personality” as key factors in their decision to partner with the Kansas State star. The 20-year-old running back is expected to be featured in a series of national and digital campaigns, including commercials, campus events, and unique social media activations. Rumors are already circulating about a high-profile promotional stunt involving Edwards performing athletic feats while promoting Red Bull’s “Gives You Wings” slogan.
Edwards, a former four-star recruit from Derby, Kansas, burst onto the scene last season with multiple highlight-reel plays that quickly made him a fan favorite. His breakout performances against Big 12 opponents not only solidified his role in the Wildcats’ offense but also drew the attention of national brands. “This is a dream come true,” Edwards said during a brief press conference. “I’ve been drinking Red Bull since my high school days before early morning workouts. Now to have them believe in me as an athlete and as a person is unreal.”
The partnership is more than just a marketing move—it could have tangible benefits for both Edwards and Kansas State football. Industry experts believe such a high-visibility deal could help the Wildcats attract future recruits who see NIL opportunities as a deciding factor in their college choice. It also marks another milestone in the rapidly evolving NIL era, where star athletes can monetize their fame without having to leave college early for professional leagues. Kansas State head coach Chris Klieman praised the deal, saying it was a testament to the work ethic and character Edwards brings both on and off the field.
Red Bull, known for its involvement in extreme sports and unconventional advertising, has only recently begun expanding into college football partnerships. This move signals the company’s growing interest in tapping into the passionate and loyal fan bases of NCAA programs. Sources close to the negotiations say Edwards’ strong ties to his local community, combined with his national appeal, made him the perfect candidate for Red Bull’s first major deal in the Big 12 Conference. The company is reportedly planning several fan engagement events in Manhattan, Kansas, later this season.
While the exact terms remain confidential, NIL analysts have speculated that the agreement could be worth seven figures over multiple years, depending on performance incentives and media exposure. This places Edwards among the elite tier of NIL earners in college football, joining the ranks of quarterbacks and high-profile skill players who have cashed in on the new collegiate marketing landscape. In addition to financial compensation, the deal will reportedly provide Edwards with unique travel and training opportunities, including invitations to Red Bull performance centers worldwide.
For now, Edwards’ focus remains on the upcoming season, where Kansas State is expected to contend for a Big 12 title. He has emphasized that the deal will not distract from his preparation or his commitment to his teammates. “At the end of the day, I’m here to win games,” Edwards told reporters. “Red Bull is a blessing, but my job is to help bring a championship to Manhattan.” Fans and analysts alike will be watching closely to see if this NIL milestone translates to even greater success on the field.
Do you want me to also create a matching thumbnail concept for this fictional article? That could help it feel like a real sports news feature.
Leave a Reply